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📱 “Everyone’s Closing Deals but Me…” (And Other Lies Social Media Tells Us)

  • Writer: Chris Muellenbach
    Chris Muellenbach
  • Jul 7
  • 2 min read

Let’s talk about something real for a second: Client Comparison Culture.

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It’s not a new concept, but social media has taken it to an entirely new level. You know what I’m talking about — the endless scroll of “Just Sold!” posts, record-breaking offer stats, and agents on vacation again after another “best month ever.” If you’re not careful, it starts to chip away at your confidence. Even when you’re working hard, staying consistent, and showing up for your clients — it can still feel like you’re somehow falling short.


Let me just say this out loud:

You’re not falling short. You’re building something real. And real isn’t always Instagrammable.


🎯 Social Media Is a Highlight Reel, Not the Whole Picture

When all you see are polished closing pictures, champagne toasts, and business “wins,” it’s easy to assume everyone else has it all figured out. But what you don’t see in those posts are:

  • The three buyers who ghosted that same agent

  • The listing that sat for 40 days with no offers

  • The sleepless nights, the low months, the client who just wasn’t happy no matter what


We don’t talk about those things enough — but they’re happening to everyone.


🤯 Imposter Syndrome Is Real

Comparison doesn’t just hurt your confidence. It creates imposter syndrome: that sneaky feeling that maybe you’re not as good, not as productive, or not as valuable as the agents around you.

And when that kicks in, you stop raising your hand. You stop asking for help. You stop sharing the struggles. And suddenly, real estate becomes a lonelier, heavier place than it needs to be.


Let’s change that.


🧠 Here’s the Truth:

  • You can be a great agent and have slow weeks.

  • You can be wildly successful without sharing every win online.

  • You can build a solid, meaningful business at your own pace — not at someone else’s posting schedule.


💬 So What Can You Do?

  1. Curate your feed. If certain accounts make you feel less-than, mute them for a while. Follow people who inspire and uplift — not just impress.

  2. Celebrate your own wins — big and small. Got an accepted offer? Amazing.

    Stayed consistent with your follow-ups this week? Also amazing.

  3. Talk to each other. Be the person who says, “This month was tough” or “I’m stuck.”

    The second you say it, someone else will breathe a sigh of relief and say, “Me too.”

  4. Ask for support. That’s what I’m here for. Whether it’s strategy, mindset, or just a reset, you don’t have to figure it all out on your own.


💬 Final Thought

You’re not behind. You’re not failing. You’re in the middle of building a real business in a tough, emotional, ever-changing industry. That takes grit. It takes courage. And yeah — it takes community.


Let’s keep being honest with each other. Let’s normalize the messy middle — not just the glossy finish.


You’re doing better than you think.

 
 
 

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